The Greek National Championship N’JOY UNI-League has just started its registrations and the predictions promise an expansion in this year and also in 2015. Many changes have taken place on marketing level and the Organizers believe that the numbers will increase as a result of the improvements.
There is a new philosophy on the branding of the tournament, new strategy in Social media, even more emphasis on videos and galleries in every week level and new guidelines about the use of the logos and the basic assets regarding the assets of graphics are only some of those changes.
Also, the registrations began about two weeks earlier than usual and the goal is that the tournament will also start two weeks earlier and this is an experiment that the Organizers are ready to manage and to check the results. Of course, there is always a Plan B and time limits for extra time on registrations period, however, the organizers are optimistic that tthis will not be needed.
Also, it worth noting that there is a replacement of two cities: Lamia and Kalamata were added instead of Larisa and Kozani.
Each team is going to have its own place on facebook, as there will be a special application that will include a mini forum – chat area, a description area for each team, logo and picture for each team and potentially it is aimed that personal statistics for the players will be also introduced. This last element will be included in the plans of 2015-16 and not 2014-15. The Marketing agency Libero S&T which runs all these plans in co-operation with Lighthouse Webdesign are implementing those plans and feel very sure that this new era for the N’JOY UNI-League will be connected to even higher engagement of the participants and to even higher numbers of participating teams in all cities.